Strategy sprint
One sharp question, answered. Interviews, field visits, a look under the hood, and a recommendation with a roadmap you can act on.
Strategy & product studio — Amsterdam
Where hardware, software and people meet.
EVER Online helps consumer-facing companies make the big calls on devices, apps, AI and payments — the layer where your operation touches your customer. Strategic advice from people who also build.
What we look at
The customer experience is decided in the overlap.
01
Hardware. Devices, vehicles, sensors, kiosks, terminals — the physical things you deploy and maintain.
02
Software. Apps, platforms, data, AI workflows and payment flows that run on top of them.
03
People. Customers, crews, drivers and operators who live with the result every day.
Most advisors cover one circle. We work across all three, and treat AI as a capability that runs through them, not as a separate project.
Strategic advisory
A sparring partner for the decisions that are hard to undo.
For leadership and product teams at scale-ups and established brands where the physical operation and the digital product have to work as one. We bring an outside view, a clear recommendation and the technical depth to back it up.
Where does AI actually move the needle in our operation — and where is it just noise?
Build, buy or partner for this device, platform or payment layer?
How do we turn the hardware we deploy into a better customer experience?
Which bets go on the roadmap for the next 18 months, and which do we kill?
Advisory seat
A few days a month as external sparring partner to the CEO, CPO or CTO on product, technology and AI direction.
Tech & product review
An independent read on a product, vendor, acquisition or AI initiative before you commit budget to it.
Capabilities
We advise on what we know how to build.
Hands-on work in four areas keeps our advice grounded. When a strategy needs a proof of concept, we can make it.
01
Connected products
From concept to working device: firmware, connectivity and the cloud behind it.
- IoT & MQTT
- Device fleets
- Prototyping
02
Consumer apps
Product and UX for the apps people use to control, order, pay and get support.
- Product design
- Mobile & web
- Onboarding
03
AI workflows
Agents and automations wired into real operations — support, planning, back office.
- LLM agents
- Process automation
- Evaluation
04
Fintech & payments
Payment flows, wallets and money movement designed for trust and compliance.
- Payment flows
- Wallets & accounts
- Regulatory fit
How we work
Senior, independent, hands-on.
Understand
We go to the floor, the van, the app and the support queue — not just the slide deck.
Decide
A clear recommendation with the trade-offs spelled out. No vendor deals, no hidden agenda.
Prove
Where it helps, a quick prototype or pilot to test the riskiest assumption first.
Hand over
Your team owns the outcome. We stay on call as long as it is useful.
Selected work
Proof that it works in the real world.
Own product · 2024 — now
SWAY
A sailing companion that logs every sail and helps you decide underway. The SWAY Breeze plugs into a boat's instrument network; the app turns that data into an automatic logbook, trip stories and replays, live instruments — and SteerClear, an AI assistant that gives wind-aware advice around commercial traffic.
We built all of it: the electronics, the firmware, the mobile app, the cloud platform and the go-to-market.
- 1,000,000+
- nautical miles logged
- 35,000+
- trips since the 2025 launch
HardwareFirmwareAppCloudAI
sway-sailing.com ↗
Payments for AI agents
An MCP server, developer platform and machine-to-machine payment flows that let AI agents pay in euros with Quantoz's MiCA-regulated stablecoin — by QR code from a wallet, or fully autonomous.
FintechAI agentsPlatform
quantoz.com ↗
Vending machines that feel like a brand store
The full software platform for branded, touchscreen vending: the kiosk interface, the bridge to the machine hardware, card payments, a management portal and an app for restocking and service on the go.
HardwareRetailPaymentsApp
loomly.nl ↗
Live tracking for a neighbourhood bus
A small community bus line in Amsterdam Nieuw-West. A driver app streams the bus position; an accessible passenger app shows where it is, when it arrives and how to get on board.
MobilityAppAccessibility
osdorppleinlijn.nl ↗
About
A small studio with a long view.
EVER Online is an Amsterdam-based studio for strategy and product development. We started by building connected products, and kept going wherever the customer experience was decided — apps, data, AI and payments. Some of it we build for clients; some, like SWAY, we take to market ourselves.
- Strategy grounded in building, not just in frameworks
- Independent: we sell no software and take no vendor commissions
- Senior people only, working directly with your team
- Comfortable in the field as well as the boardroom
Contact
Have a decision on the table_
Tell us what you're weighing. We'll reply within two working days with whether — and how — we can help.